In past times, we asked people where do they work. They typically identified a place, an office, and a location. Children asked this question too. My mom, dad, grandfather, grandmother, uncle, aunt; works at such and such place.
Today we most likely ask, what do you do?
This is significant cultural and verbal change with big ramifications. We go from a noun approach to a verb approach. Fixed location in the past, action and moving around in the present. More and more titles mean very little, what do you actually do. As an example, when we go to a traditional bank. It seems like everyone is either an assistant vice president or a vice president. But what do they do?
We live in a world where more people go to their customers, have “virtual” offices, have “home” offices. They get significant work activities done not on desktop computers (a fixed place) but rather with dramatically portable devices (think iPad, “smart phones” and related devices).
Now jump to an even bigger reality. This current and future world turns upside down traditional risk exposures. More focus should be applied to people and activities, rather than traditional capital exposures. In the past, it was easy to go to a fixed place and touch it, see it, smell it. Today exposures are in constant motion. Some we can see, many we cannot. The “cloud”, where is it? Work activities are being done where, when, by whom?
This blog post is long enough; this issue can be revisited again. It’s the big stuff.
BTW, guess where, when, and with what was this blog entry created?








